Cheap, Fast, Good: pick all.


We often hear that you can’t produce something cheaply, of good quality, and fast. What if I told you that you can. Like anything else, you simply need to change your outlook.

If you go in with the mindset that you are producing something cheap, you are saying it is of bad quality. Instead, if something is cost-effective, it is in the parameters of the budget allotted for the project. Always understand how much the budget is. Prepare an estimate or a quote, and have it approved before the start of the project. Then, you don’t have to sacrifice value for the cost.

Just like preparing a cost estimate, fashion a time schedule. Find out when the project is due, and aim to do it before the due date. Even if it is by only one day. Make sure the timeline is reasonable. Most people want things done yesterday, but understand that that is impossible. Create milestones to review the project with the client to make sure that what you are doing is on track. Listen to the client and revise accordingly. Agree on a finite amount of revisions, so that you don’t endlessly go back and forth.

Finally, ask questions. Then ask more questions. Then research, research, research! The more you know the better. Once you understand what you are doing, it’s more challenging to sacrifice quality.  We often fail at producing something good, because we don’t understand the parameters.

Photo by Stéphan Valentin on Unsplash

Feel free to view my work at Gargari Design



Published by

Aidin Gargari

Aidin specializes in identity design and branding, illustration, and environmental graphics. He has over 10 years of experience in illustration, 6 years in graphic design, and led the environmental graphic design of a local architecture firm for 3 years, coordinating with clients, architects, interior designers, production staff, and installation crews. Aidin's skills are best matched with emerging businesses who are looking to create an identity as well as established businesses seeking to refresh or broaden their client base. His illustrations concentrate on intricate patterns, vibrancy of colors, and political and cultural issues. Aidin Gargari is a graphic designer and artist from Montreal who currently lives in Fort Thomas Kentucky. He is a graduate of D.A.A.P. at the University of Cincinnati. His work is influenced by his multicultural and diverse upbringing. Aidin is fluent in English, French, and Farsi. He enjoys cycling, making art, reading, social media, and gaming.

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