Punctuality, part two of the three pillars of a great business.


“Better three hours too soon than a minute too late.” -William Shakespeare.
Well, maybe that’s a bit of a stretch. 15 minutes early, that sounds better.

I used to drive really fast. I would be really angry and edgy behind the wheel. I soon realized that it was because I hated the idea of being late. So I started to manage my time. I even bought a wristwatch and set it 15 minutes early. It has helped me a lot. I definitely have less stress on and off the road.

I believe that punctuality is an essential factor to good business and to life. Your time and other people’s time is valuable and needs to be respected.  Time management is easy when you get the hang of it. I now make a list of all the things that I need to do in a day, in the week, and for the month. I use a calendar and I create a timeline and prioritize each item.

I utilize the same method when dealing with clients. It’s important to me that clients understand exactly what goals I’m working toward, and how long it will take me to accomplish them. I’m very clear about what I will deliver before starting a project.

To make deadlines more manageable, I create milestones. Milestones are like mini-deadlines. These are times when I like to reconvene with the client to make sure everything is on track.

I create agendas for meetings. An agenda is a to-do list. So often we go off course and the meeting turns out an hour longer than expected. It is very important to be focused on the agenda and not to deviate.

Finally, I make sure to take frequent breaks and to meditate once in a while. I realize that I can’t always be on the go, and I need to slow down and relax. It’s a balance!

Click here for part one of the three pillars of a great business: Empathy.

Photo by ALP STUDIO on Unsplash



Published by

Aidin Gargari

Aidin specializes in identity design and branding, illustration, and environmental graphics. He has over 10 years of experience in illustration, 6 years in graphic design, and led the environmental graphic design of a local architecture firm for 3 years, coordinating with clients, architects, interior designers, production staff, and installation crews. Aidin's skills are best matched with emerging businesses who are looking to create an identity as well as established businesses seeking to refresh or broaden their client base. His illustrations concentrate on intricate patterns, vibrancy of colors, and political and cultural issues. Aidin Gargari is a graphic designer and artist from Montreal who currently lives in Fort Thomas Kentucky. He is a graduate of D.A.A.P. at the University of Cincinnati. His work is influenced by his multicultural and diverse upbringing. Aidin is fluent in English, French, and Farsi. He enjoys cycling, making art, reading, social media, and gaming.

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